Tuesday, January 30, 2007

Garmin gets a New Look

OLATHE, Kansas/October 26, 2006/PR Newswire — Garmin International Inc., a unit of Garmin Ltd. (Nasdaq: GRMN), today announced new details about its destination store in Chicago, as well as transformation to the corporate logo and website. These announcements signify the company’s dedication to the markets it serves and its progressive efforts to introduce the many lifestyle-enhancing benefits of GPS to a wide variety of consumers. “As the GPS market continues to expand, Garmin seeks to strengthen its leadership position through brand building efforts that directly touch our customers,” said Min Kao, Garmin’s President and CEO. “We are thrilled with the opportunity to directly interact with our customer base through the combination of our new website and our flagship retail store in Chicago.” Garmin will celebrate the grand opening of its first retail store on Chicago’s illustrious “Magnificent Mile” on Saturday, November 11 at 10:00 a.m. CT. The Garmin destination store is the world’s only retail space dedicated to giving customers a comprehensive GPS experience. Some features of the Garmin store include:Two floors where customers can shop and learn about Garmin products Approximately 50 Garmin products on display for a hands-on experience. The products encompass all of the markets Garmin serves — automotive, fitness, outdoor, mobile phone, marine, and aviation A state-of-the-art theater where customers can attend workshops to learn about GPS technology and Garmin’s latest products Knowledgeable Garmin specialists who can answer questions about the entire product line Garmin’s grand opening will feature numerous activities including free seminars from well-known industry experts, kid’s activities, and more. The grand opening seminar schedule will be publicized at www.garmin.com and www.garmin.blogs.com. In addition to opening the world’s first GPS retail showcase, Garmin has begun to rollout a new corporate logo. The contemporary and easy-to-read logo builds on Garmin’s rich brand awareness while integrating new modern elements. One of the most noticeable changes is the elimination of the globe and the introduction of a triangle, which is in Garmin’s signature blue. Garmin’s website, www.garmin.com, is also undergoing a redesign. Portions of the new site are already active, and Garmin will continue to unveil other areas of the site at regular intervals. The updated website features a more consumer friendly interface, an active community forum, and “myGarmin,” a one-stop-shop for customers who want to take advantage of all of their product’s features. Garmin’s fourth quarter advertising campaign will also help brand awareness and cleverly communicate the benefits of some of Garmin’s most popular devices. The multi-media marketing campaign will ramp-up through the holidays and will include national print, radio and television advertisements. The holiday campaign’s TV media buy encompasses both network and cable, targeting news, entertainment, and sports programming including NFL football. The TV commercials will first air October 29 on NFL football on CBS.

Pimp My Ride Star “Mad Mike” Wows Fans and Clients Alike with KVH TracVision Satellite TV

MIDDLETOWN, RI – October 25, 2006 – Electronics wizardry and the coolest, hippest, most mind-boggling technology ever put in a car are the trademarks of “Mad Mike,” the mobile electronics guru and star of MTV’s hit show, “Pimp My Ride.” With every vehicle overhauled and upgraded on the show and also during his day job at Galpin Auto Sports, “Mad Mike” sets out to wow his customers and give them the ultimate ride. So it’s no wonder that “Mad Mike” regularly includes a TracVision® automotive satellite TV system from KVH Industries, Inc., to offer on-the-go reception of more than 185 channels of live DIRECTV® entertainment, including local network programming from ABC, CBS, Fox, NBC, and PBS. Now, “Mad Mike” is hitting the road himself, joining KVH on November 1, 2006, in Booth #10642 (North Hall) at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, NV, to meet fans, sign autographs, and share his exciting approach to mobile electronics, including the award-winning TracVision and the new TracNet™ 100 mobile Internet system.“When I’m rollin’, I always stay connected with my TracVision,” says “Mad Mike” who drives an SUV equipped with both a TracVision A7 (a recent upgrade from his original TracVision A5) and a TracNet 100 mobile Internet system. “Driving is a relaxing experience. TracVision just completes it.”In addition to enjoying satellite TV in his personal vehicle with his family, “Mad Mike” has brought TracVision and live DIRECTV service to a huge range of vehicles, including an overhauled ice cream truck and even a golf cart pimped out for a celebrity auction hosted by actor Michael Douglas. “I’ve done some cars that were way out there for Pimp My Ride as well as some serious high-end cars for celebrities. The beautiful thing about the TracVision is that no matter what the vehicle, it’s easy to install and works great. Put the antenna on the roof rack, run one cable to the slick 12V receiver, and plug it into the screens. That’s about it and the picture looks awesome. Seriously, I don’t know how you can travel without TracVision.”The all-new TracVision A7 uses KVH’s patented hybrid phased-array antenna technology to offer a 5-inch high, satellite TV system with exclusive in-motion reception of up to 185 channels of DIRECTV service including national networks like ABC, CBS, Fox, and NBC via local TV affiliates, a first in the mobile entertainment and automotive industries. The TracNet 100 mobile Internet system with MSN® TV service provides in-motion, high-speed access to MSN TV Internet services, including MSN Mail, MSN Messenger, web browsing, Internet radio, online games, and more all conveniently displayed on the video screens and TVs in vehicles. For those users who depend on applications on laptops or PDAs, the TracNet 100 also turns a vehicle or vessel into a mobile hotspot thanks to integrated WiFi that supports multiple users and devices. Learn more about “Mad Mike” at www.cmimadmike.com. Plus, be sure to check him out every week on “Pimp My Ride,” airing on MTV. About KVH Industries, Inc.Middletown, RI-based KVH Industries, Inc. (Nasdaq: KVHI), is a leading provider of in-motion satellite TV and communication systems, having designed, manufactured, and sold more than 100,000 mobile satellite antennas for applications on boats, RVs, trucks, buses, and automobiles. Winner of the prestigious General Motors Innovative Design Award, CES Innovation Award, 21 National Marine Electronics Association “Best Product” awards, and a finalist for the Automotive News PACE Award, KVH’s mission is to connect mobile customers with the same digital television entertainment, communications, and Internet services that they enjoy in their home and offices.